Hispanic or Latino?
Today I was asked the question again; do you say Hispanic or Latino? My response is usually quick; I use the terms interchangeably. But the reality is that there is more behind the question; which is...
View ArticleWe are Hispanics, we are Latinos, we are Americans!
I am proud to be Latino, or Hispanic, or whatever you want to call me. A while back I wrote a booklet that was intended to help new Latino immigrants. In it I spoke about the importance of embracing...
View ArticleLet’s stop segmenting people by race!
It is not unusual to use race as a demographic classification in the U.S. Marketing campaigns; government plans; segmentation studies; social programs- everyone pays attention to the race...
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